Insight Credit Union introduces new logo


ORLANDO, FL (February 27, 2015) – Insight Credit Union today unveiled a new brand identity, symbolized by the introduction of a new logo that signifies its growth and transformation, and celebrates the culture of innovation built over the credit union’s 80-year history.

In recent years, the credit union has branched out to new markets, bringing better banking to Citrus, Marion, Volusia and soon Hernando County. Insight has also invested in new technology, introducing Mobile Banking and Remote Deposit and soon a new and improved online banking solution altogether. But most importantly, the credit union has re-energized its commitment to the communities it serves – and it was time the brand reflected these exciting achievements.

“The launch of our new logo kicks off a new era at Insight that speaks to who we are as an institution and where we’re headed,” said George Davis, president and CEO of Insight Credit Union. “I believe it will convey the energy and excitement that we want to share with our members and potential members.”

The new logo is active and intertwined, and the flowing elements better represent the credit union’s diverse community spirit surrounding its core values. The colors used signify action, power, achievement, prosperity, authority, protection and strength. Over the next several months, Insight will begin to roll out the new brand across the communities it serves.

Insight Credit Union is a state-chartered credit union based in Orlando serving anyone who lives or works in Central Florida. Insight has 16 locations, over 175 employees and serves more than 50,000 members in Citrus, Lake, Marion, Orange, Seminole, Sumter and Volusia counties to name a few. A not-for-profit, Insight is a full-service financial institution offering banking, loans, mortgages and investments for consumers and businesses throughout Central Florida. For more information visit or find the credit union on Facebook or Twitter.

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